THE INDUSTRIAL ANGLE.

There is an endless number of questions I have for myself that I thank God secretly for letting me unable to answer them.

Am I making sense?
Am I making money?
When will my life begin?
When will life be through with me?
Am I terrible or terrific?
Will my dreams come true?
Am I working to make them come true?

Recently, I find myself to read a lot of Business of Fashion. I mean, I've begun to see this matter from an industrial angle. I want to know what kind of service there is at Ralph Lauren (they pick up and drive their clients home in a BMW with their logo on it), what Saks Fifth Avenue is doing to keep their clients and attract more customers (they'll send a van of a new wardrobe for you anytime), is see-now-buy-now selling? It's like morning coffee for me. I also learn that professionalism doesn't exist in this country. In some way, maybe. But it's not the factor that generates money or maintains a customer's loyalty.

BUT, this 'but' is even better, I and the people around my age are living in an era and in a city where any small-scale business can win a much higher class of customers. You can see the clash of the titans, the rich living among the poor - a chaos for high-end brands but a pool of opportunities for local businesses. The rich that are so rich they shop at Valentino for a purse then visit a Vietnamese designer house for an order of at least five items. The poor that work so hard and hunger for new experiences they save money for a good piece of clothing and never forget to check in.

I love this city. It's so hard to please. The old Paris of Vietnam. Hanoi is where if you can make it here, you can make it anywhere across the country. It always has a taste and four seasons a year. Then again, I'm sure somewhere in Saigon, in a corner like mine, someone is writing the same thing about their city.

So let's work hard, be kind, and let the silence do the talking.